On February 22, 1962 Wally Lemm, who had guided the Houston Oilers to the AFL Championship in ’61, quit to become head coach of the St. Louis Cardinals of the NFL. The 42-year-old Lemm signed a one-year contract in succeeding Frank “Pop” Ivy, who resigned with two games left in the season.
Lemm had started out more inclined to write about football then coach it. He graduated from Carroll College, where he was a halfback on the football team, with a journalism degree. Following service in World War II in which he commanded a torpedo boat, he became an assistant coach under Hugh Devore at Notre Dame in 1945. It was a quick jump to head coach at Waukesha High School in ’46 and then back to the college level. Lemm was an assistant coach for three years at Lake Forest College, as well as head basketball coach, before becoming head coach in 1954. The team won the conference title in his first year and he left after compiling an 11-4-1 record. From there it was on to Montana State and again, in his first season, his team won a title, gaining the Rocky Mountain Conference championship with an 8-1 tally.
In 1956, Lemm moved to pro coaching for the first time, serving as a defensive assistant for the then-Chicago Cardinals. The team, under Head Coach Ray Richards, had its first winning season in seven years and the defense was a big part of it as the unit intercepted 33 passes and allowed only nine touchdowns. However, in keeping with a pattern in which he didn’t stay in one place for long, Lemm returned to Lake Forest College as head coach in ’57 and came away with another conference title.
After returning to the Cardinals as an assistant in 1959, he moved to the Oilers of the new AFL in ’60. Houston won the first AFL Championship under Head Coach Lou Rymkus, but Lemm resigned to go into the sporting goods business. When the Oilers got off to a 1-3-1 start in 1961 and it was apparent that Rymkus was losing control of the club, owner Bud Adams hired Lemm to take over.
His coaching methods were rather unconventional for the time and made him unpopular with some of his peers. Lemm was low-key and took a relaxed approach with the players and kept the offense, in particular, as simple as possible in order to eliminate the potential for errors. His attitude was summed up in his statement that “football is supposed to be fun and if you treat the players like adults they will usually respond like adults. The game is not really simple anymore because the defenses change so much, but we try to keep it as clear, straightforward and pleasurable as we can.”
The philosophy worked in Houston. The intense Rymkus had sown dissension among the players, but Lemm relaxed the atmosphere. He also returned veteran QB George Blanda to the starting lineup and installed Willard Dewveall at tight end. The defense was simplified and Fred Glick replaced Charlie Milstead at safety, where he had been badly overmatched in the team’s defeats. The results were spectacular – the Oilers went 10-0 the rest of the way and repeated as AFL champs.
Lemm had initially agreed to a contract extension but was frustrated with the front office alignment in Houston despite the team’s success, and with the excuse of being able to work closer to home (he lived in Libertyville, Illinois), he accepted the offer to coach the Cardinals.
While there were rumors that the Oilers were interested in Sammy Baugh or former Dallas Cowboys assistant Babe Dimancheff to replace Lemm, in the end they hired Ivy, making it a straight swap of coaches (he lasted two seasons).
The Cardinals, all-too-typically a losing team, went 6-5-1 in 1960, the first year in St. Louis, and were 7-7 in ’61. Injuries played a key role in the team’s failing to show greater improvement, in particular the loss of star HB John David Crow for virtually the entire year. Canadian Football League legend Sam Etcheverry had moved south of the border after an outstanding nine-year career to take over at quarterback, but his arm was worn out and he was no longer the player he had been in the CFL.
Lemm didn’t have the same initial success as he did in his college stops and with the Oilers. St. Louis dropped to 4-9-1 in 1962. However, the seeds were planted for future success. Etcheverry started the year at quarterback but was replaced by second-year QB Charley Johnson, who showed promise and had outstanding receivers in fleet split end Sonny Randle and dependable flanker Bobby Joe Conrad. Crow was back at halfback and there was a good stable of young backs developing. The defense gave up too many points, but there was young talent in the backfield with 22-year-old CB Pat Fischer and 24-year-old FS Larry Wilson.
In the draft for the 1963 season, the Cards had two first round draft choices and used them to shore up the defense, adding safety Jerry Stovall from LSU and Purdue DE Don Brumm. The team dramatically improved to 9-5. Johnson had an outstanding year at quarterback, setting club records with 3280 passing yards and 28 TDs. Despite again losing Crow to injury for virtually the entire season, Bill Triplett was shifted from defensive back to offensive halfback and was a good replacement, running for 652 yards while averaging 4.9 yards per carry and catching 31 passes for 396 more. Perennial backup Joe Childress became the starting fullback and led the team with 701 rushing yards and grabbed 25 passes. Conrad led the NFL with 73 pass receptions, for 967 yards and 10 touchdowns, while Randle gained 1014 yards on his 51 catches and scored 12 times. Rookie TE Jackie Smith contributed 28 receptions for 445 yards. The line, built around C Bob DeMarco and G Ken Gray, was also improved.
The defensive line was augmented by the addition of Brumm and Stovall proved to be an asset in the backfield, along with Jimmy Burson. The linebacker corps, anchored by MLB Dale Meinert, was a good one. Jim Bakken, who had originally joined the team as a reserve defensive back, proved to be a reliable placekicker (and would for the next 15 seasons in St. Louis).
The stage was set for the Cards to contend in 1964 and they battled the Browns to the wire, ending up second in the Eastern Conference at 9-3-2. Indeed, they went 1-0-1 against Cleveland and won three of their first four and all of their last four contests - only a midseason slump prevented them from finishing on top. The team was well balanced. Johnson passed for 3045 yards, although he threw more interceptions (24) than touchdowns (21). Conrad had another Pro Bowl year (61 catches, 780 yards) but Randle missed considerable time with a shoulder injury - backup WR Billy Gambrell performed admirably in his place. Jackie Smith continued his development at tight end with 47 receptions for 657 yards. Triplett was out for the year at halfback due to a bout with tuberculosis, but Crow was back and led the club with 554 yards rushing. On defense, the small (5’9”, 170) but aggressive Fischer intercepted 10 passes and the club ranked second in the league with 25 overall.
The success did not continue as anticipated in 1965, however. After getting off to a 4-1 start, they lost eight of their last nine games to sink to 5-9. The line and receivers were still outstanding, but Johnson, who started out well, was plagued by injuries and seemed to regress. Injuries also struck among the running backs, and they were lacking the clutch play of Crow, who had been dealt away to the 49ers. On defense, the linebacker corps was still a strength but the line failed to rush opposing passers effectively and Wilson and Stovall missed time in the backfield.
The failure to meet expectations meant the end of the line for Lemm in St. Louis. He left with an overall record of 27-26-3 and returned to the Oilers as head coach in 1966 (including Ivy, they had gone through three head coaches since ‘62). While the Cards had some good seasons under his successor, Charley Winner, they were never able to win a division title. Houston, with Lemm back at the helm, utilized a conservative offense and outstanding defense to win the Eastern Divison in ’67, but was decimated by Oakland in the AFL Championship game. It was Lemm’s last hurrah as a pro head coach, and he quit for good following the 1970 season, citing health issues. His overall pro record was 64-64-7 and he was 1-2 in the postseason, with the one AFL title to his credit.